Lawn care sells on the programme, not the single visit. Put in your time on site, the feed/weed/moss product cost and travel, and get a defensible per-visit price with margin — plus the value of the annual programme.
Margin is on the sell price, the way accountants mean it — a 30% margin, not a 30% markup on cost.
Charge this per visit (ex VAT)
£52.55
Stop pricing one job at a time.
SwardOps builds this into every quote — travel, machinery and margin — then schedules the round and invoices the work.
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Pricing something else? Use the general calculator · Grass cutting · Hedge cutting · Grounds maintenance contract · Turf laying · Weed control & spraying · Leaf clearance
From your own costs, crews and kit. Then it schedules the round and invoices the work.